The Weeknd has released a video directed by Cliqua for ‘Sacrifice’, in which the star is seen attached to a giant wheel and participating in some kind of ritual. Check out below.
‘Sacrifice’ was released yesterday (January 7) as part of The Weeknd’s fifth album, ‘Dawn FM’. The track features the 1981 Alicia Myers song ‘I Want to Thank You’ and was co-produced by Swedish House Mafia and Max Martin.
Speaking about working with The Weeknd, whose real name is Abel Tesfaye, on his track ‘Moth To A Flame’, Swedish House Mafia’s Sebastian Ingrosso said: “His voice and the way he writes music is amazing, and we only knew when our tone dark and melodic side met his, something interesting would happen “.
“We have been listening to The Weeknd from day one. We’ve always liked his music so it made sense. He is not only one of the most important artists in the world, he is one of the best, ”he continued.
Check out the video for ‘Sacrifice’ below:
‘Dawn FM’ was announced earlier this week after Tesfaye said she wanted to “just drop it all.”
Actor Jim Carrey also appears on the album and has described the album as “deep and elegant. I danced around the room. I am delighted to be part of [Tesfaye’s] symphony.”
The surprise release of ‘Dawn FM’ does mean that there has been a delay between the album’s digital and physical release, not that Tesfaye cares.
Responding to a tweet that said: “There will be no physical copies (vinyl, CD, cassettes) of The Weeknd’s ‘Dawn FM’ available in the store during launch week. Also, no physical copies will be sent the first week. This will obviously affect the first week numbers, ”Tesfaye said:“ This doesn’t matter to me. what matters is experiencing the album together with the fans during these times. “
At the moment, Weeknd’s official online store says CDs, vinyl and cassette copies of ‘Dawn FM’ will ship to customers starting January 28.