The electronics giant Samsung has taken its second big step into the world of metaverse and non-fungible tokens (NFT) in the space of a week, introducing a new temporary store in the virtual world of Decentraland (MANA).
In an official publication, the firm noted that it had made the announcement at the Consumer Electronics Show (CES) in Las Vegas, Nevada, and that its store would be called the Samsung 837X. The company called it “an innovative metaverse experience adapted from the company’s flagship New York City location.”
The name of the Decentraland store is a nod to Samsung’s flagship American store in New York, whose address is 837 Washington Street, Manhattan. The virtual store will operate in Decentraland for a limited time only, but the firm wants to create a crossover with events in its physical flagship store.
He mocked “mystical missions” that would be “leading to exclusive NFTs”. He also noted that a “live mixed reality dance party” would take place in both the real and virtual world. At the 837X customization stage, visitors will be able to “attend” the party, which will be spearheaded by DJ Gamma Vibes. The latter will perform at the 837 store in New York, and the performance will take place simultaneously in the Decentraland space.
There was a new crypto twist as the company noted that it would operate a Sustainability Forest in the virtual venue, along with Veritree, a climate control platform powered by Cardano (ADA) that expects to plant 2.2 million trees by the end of the first quarter of 2022.
Visitors will also be able to see the latest Samsung CES news in the online store’s Connectivity Theater.
The firm seems interested in getting the attention of Dencentraland players by offering them the opportunity to earn 837X NFT badges by touring the facility. Badge holders, the firm wrote, “will be entered into a drawing to win one of three limited-supply portable collections, from Epic Levels to Mythic Levels, for their Decentraland avatar.[s]. “
Earlier this week, Samsung introduced an NFT trading platform to use with its newer televisions.
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