Peloton fires back at its portrayal in ‘Sex and the City’ reboot with own parody ad

Brody Longo exercises on his Peloton exercise bike on April 16, 2021 in Brick, NJ.

Michael Loccisano | fake images

Peloton wants users to know that their home exercise equipment can improve physical health and not lead to health complications, which was implied in the reboot of “Sex and the City” on HBO Max.

The company posted a response on its Twitter account Sunday to a “Sex and the City” plot that sent the company’s shares tumbling last week, piling up in a recent sell-off. The shares are down 75% so far this year.

(The next part of this story contains a spoiler from the first episode of “And so …”.)

In the widely publicized “Sex and the City” scene, “one of the main characters from” And Just Like That … “, Mr. Big, died of a heart attack after taking a 45-minute Peloton class. .

In the Peloton parody commercial, Jess King, the Peloton instructor who was played on the HBO show, sits down with Mr. Big, played by “Sex and the City” actor Chris Noth, after he gets up. from a fall and asks if he would like to take another bike class.

“I feel great,” says Noth in the Peloton video. “Shall we go for another walk? Life is too short not to.”

Then a voiceover from actor and director Ryan Reynolds says: “And so the world was reminded that regular cycling stimulates and improves the heart, lungs and circulation … Cycling strengthens the heart muscles, reduces the pulse at rest and lowers blood fat levels. It is alive. “

Reynolds also shared the video online Sunday in a Tweet that read: “Looter Alert.”

The “Sex and the City” scene comes as Peloton has cut its forecast for the year in recent weeks and froze hiring amid slowing demand for its products. Peloton faces increased competition from other home fitness companies, but also from gym chains that are attracting past users.

Peloton was a huge beneficiary of the pandemic, as people were trapped at home and looking for ways to maintain healthy habits. Its stock also benefited, increasing more than 440% in 2020.

Now, however, investors are concerned that future growth is much more difficult to achieve and carries higher costs.

Peloton has faced other problems in recent months, including regulatory scrutiny. The company announced a voluntary recall of its treadmills in May, following reports of one death and dozens of injuries. He also lowered the price of his original bike by hundreds of dollars, hoping to attract more people at a discount..


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