Mr. Big is alive. At least according to Peloton.
The ad begins with Chris Noth, who plays Mr. Big, sitting by a romantic fireplace with Jess King, a real-life Peloton instructor who also played one in the reboot.
“Should we take another ride? Life’s too short not to,” says Big, as the camera focuses on two Peloton bikes.
Then a voiceover by Ryan Reynolds conveys the benefits of cycling, such as improving the heart, lungs and circulation, and reducing the risk of cardiovascular disease.
“He’s alive,” Reynolds says at the end.
The reboot of the hit HBO show “Sex and the City” returned to the screen with a long-awaited reunion on Thursday. HBO Max, like CNN, is part of WarnerMedia.
Shares in Peloton fell more than 11% on the opening day of “And Just Like That,” when Mr. Big died after riding his bike.
A representative for Peloton responded to the unexpected story in a statement to the Los Angeles Times.
“SATC fans like me are saddened by the news that Mr. Big is dying of a heart attack,” Dr. Suzanne Steinbaum, a member of Peloton’s health and wellness advisory council and a preventive cardiologist, told the LA Times. . “Mr. Big lived what many would call an extravagant lifestyle, including cocktails, cigars and big steaks, and he was at serious risk, having had a previous heart episode in season 6.”
“These lifestyle choices and perhaps even her family history, which is often a major factor, were the likely cause of her death. Riding her Peloton bike may even have helped delay her heart event,” Steinbaum added.
CNN’s Chloe Melas and Parija Bhatnagar contributed to this report.