Beyonce & Daughters Blue Ivy, Rumi Star In Ivy Park’s Halls Of Ivy – Hollywood Life

Beyoncé and her daughters Blue Ivy and Rumi steal the show in leggings and houndstooth outfits for Ivy Park’s newest collection, Halls of Ivy.

Class in session: Beyoncé and daughters Blue ivy, 9 and RumiThe 4-year-old is the center of attention in the new collection of his Ivy Park sports brand, Halls of Ivy. In new photos shared Thursday, December 9, to coincide with the collection’s launch, the 40-year-old singer and her daughters model a two-piece set of shorts and leggings with a black and white houndstooth pattern. , as seen in the photos. here.

Rumi is all smiles in the first snapshot, she receives a call with a pink cell phone in the other, while her older sister, Blue Ivy, poses with a soccer ball. The fifth collaborative collection with Adidas, Halls of Ivy, is available to buy online now and will be in select stores on Friday.

Padded jackets, bralettes, knit pants, faux fur skirts and jumpsuits are among the highlights of the collection, which also includes children’s clothing. Houndstooth patterns, Glen’s plaid, and the brand’s vibrant color palette, including neon yellow, are recurring themes at Halls of Ivy.

In true Ivy Park form, Beyoncé and her daughters aren’t the only notable models to appear in what has been called an inclusive collection. Natalia Bryant, Ava Phillippe, Deacon Phillippe, James harden, and Jalen green they also appear in the Halls of Ivy campaign.

The new collection “unites all people, regardless of origin, class, color or creed, as a community that fosters the creative effort of each individual,” according to a press release from Adidas. “Not limited by any label or format, HALLS of IVY is the figurative space that is somewhere between where you are now and where you aspire to be. Described by some as a club, others as a collective, HALLS of IVY is a limitless and limitless place where everyone is welcome. “

The collection also “strongly believes that the power of higher education can also come from finding your own voice through self-expression, connecting with each other, and sharing space with like-minded people” by offering a collection of “classic fashion silhouettes, infused with individual style, arrogance and the spirit of following your wildest dreams, ”the statement continued.

Of course, this is not the first time that the children of Beyoncé, whom she shares with her husband Jay Z – have starred in Ivy Park campaigns. For Ivy Park Rodeo (campaign video above), a western collection inspired by black jeans and cowgirls released in August, their three children Blue Ivy, Rumi and Mister, 4, appeared in the campaign.

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