Adele’s fans were deeply disappointed after tickets to her upcoming Las Vegas residency went through the roof on the resale market after selling out within minutes.
Ticket sales for the 33-year-old singer began Wednesday for a select group of people using Ticketmaster’s verified fan program, but tickets are quickly resold, with prices ranging from more than $ 1,000 to more than $ 37,000. .
The original tickets apparently sold for just $ 85 before fees were added, although it’s unclear how many fans were able to access those cheaper tickets.
Sky High Prices: Tickets to Adele’s Las Vegas residence sold out in minutes and resold for $ 1,000- $ 37,000 on the secondary market
Due to extremely high demand for tickets, sales at the Colosseum box office at Caesar’s Palace were cut off and no regular ticket sales were offered.
Interested fans had to sign up for Ticketmaster’s Verified Fan Presale, with only a few applicants receiving codes to give them access to the presale.
According to Touring Data, Adele’s Las Vegas residency tickets ranged from $ 85 to $ 685, with fans confirming similar prices on social media.
A fan shared a screenshot of what appeared to be Ticketmaster’s price levels on Twitter on Wednesday, showing that the cheapest seats in the rear sections cost just over $ 85, while the seats in the middle of the venue cost. over $ 450, and some seats in the front. sections cost around $ 680.
In the blink of an eye: Fans were only able to purchase tickets online Wednesday through Ticketmaster’s verified fan presale, but not all people who gained access were able to purchase tickets before they are sold out in minutes.
Wide variety – A fan shared a screenshot of pricing that seemed to show the cheapest seats for $ 85 before fares, while seats near the stage were more than $ 680
However, due to the incredible demand and dynamic pricing, it appears that some fans were forced to pay hundreds more to purchase the cheapest tickets, and that was before Ticketmaster fees were added to the equation.
A Twitter user shared a video of Adele and wrote: ‘I searched for the mythical $ 85 tickets for Adele the moment I got to the front of the line and discovered that Ticketmaster’s evil dynamic pricing scheme had increased seats with nosebleed at $ 316 + fees. ‘
On the ticket reseller site StubHub, tickets to some of Adele’s residency shows could be found for just over $ 1,000, but prices rose rapidly.
The most expensive tickets for various concerts were just under $ 20,000, and the highest ticket at any one of the shows seemed to cost more than $ 37,000 once all fees were included.
Considering Adele’s popularity among other celebrities, the singer also likely has a portion reserved for her VIP guests and high-profile fans that were not offered to regular concert goers.
One of her fans on social media made fun of how unaffordable the tickets were to anyone who wasn’t lucky enough to get them during the pre-sale.
‘Adele 4K tickets ??? HELLO FROM THE LOTTTT PARKING, ‘they joked.
Sticker Clash – Due to high demand and dynamic pricing, some fans were forced to pay hundreds more to purchase the cheapest tickets, even before the fees were added.
Nosebleed seats: One of his fans on social media made fun of how unaffordable tickets were to anyone who wasn’t lucky enough to get them during pre-sale.
Others called on resellers for buying tickets at their lowest prices and reselling them for many times their face value.
‘If you bought Adele’s tickets on Ticketmaster as a verified fan only to sell and resell them for more money, I wish you nothing but the worst! That wasn’t the point of her trying to keep fans getting tickets for an honest price. [sic]’one person tweeted.
Some fans blamed Adele for scheduling too few concerts for the residency, as opposed to a tour, which could have included more shows.
‘Adele and her team watching fans fight for 4,000 tickets knowing they could have done a bigger tour,’ complained one person while including a video of rappers Nicki Minaj and Doja Cat laughing.
Furious: Some fans called out the resellers for buying tickets at their lowest prices and reselling them for many times their face value
Limited Offer – Others blamed Adele for scheduling too few concerts for the residency, as opposed to a tour, which could have included more shows.
Although some fans were angered by the dynamic pricing in the initial presale, Ticketmaster uses the system as a deterrent against ticket resellers.
By increasing the price of tickets on demand, you can make those tickets less attractive to sellers looking to buy cheap tickets before raising the price on the secondary market.
Earlier this year, InsideHook theorized that dynamic pricing had become more popular with artists as they tried to increase their profits after sales plummeted in the early days of the ongoing coronavirus pandemic.
Artists who sell tickets through Ticketmaster have the option to skip the dynamic pricing, but it may be a more attractive option now, after a year of little-known concert revenue.
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